This Is The Countdown

WebBranding

I worked with 614a to create an alternate reality game (ARG) for an upcoming release of Ubuntu.

The game involved multiple puzzles across all forms of media - even using a real voicemail box! - to immerse and involve players in the story as it unfolded.

I was responsible for designing elements that drove the story, including hinting at a bigger picture through the use of animated elements, hidden code and distorted imagery.

Players socialised over IRC, worked together to crack puzzles and even created parody sites. It was a successful, rewarding experience. generating more than 8,000 likes and 3,000 tweets.

This Is The Countdown
This Is The Countdown
This Is The Countdown
This Is The Countdown
This Is The Countdown