Uzu

PrintBranding

I created a 60-page, A3 bound book of brand guidelines for my Branding and Identity class at Swinburne.

I chose to redesign a local Japanese restaurant, taking the principles of Japanese minimalism to create a brand that fits in perfectly with Melbourne's "upmarket fast food" scene. Bright, vibrant colours and a focus on pattern and balance creates a brand that is unique, friendly and engaging for the modern consumer.

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